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New Media Marketing Courses

The New Media Marketing program requires 123 semester credits that includes a business core, courses in new media marketing, general education, cooperative education, and interdisciplinary electives.

The four major components to the undergraduate NMM curriculum:

  • The business core
  • Courses in declared major
  • General Education + optional minor (5 courses in another discipline)
  • Required Cooperative Education experience

Students majoring in New Media Marketing focus on developing their understanding of online marketing theory and the application of interactive strategies. Coursework exposes students to the many facets of online marketing, from search analysis, to social media engagement. The program is designed to make students experts in the field of interactive marketing.

A visual worksheet of courses is available to track required credits and classes for all business majors within Saunders.



Please use the following links for curriculum details.

Overview of Courses Course Details & Descriptions History of Course Catalogs

These links provide details on the curriculum for this program. Overview of Courses details all the courses and electives that are included in the program. Course Details and Descriptions allow you to find details and schedules for individual courses, including co- and pre- requisites for individual courses. These are kept up to date with the latest details pertaining to prospective students. To view electives specific to this program please reference our undergraduate workesheet for course options.

Current students and alumni – please visit the Office of the Registrar for a History of Course Catalogs to view and download official degree requirements pertaining to the academic year you began your degree.

Cooperative Education Experience

Cooperative education is an integral part of each undergraduate program. Each undergraduate student graduates with cooperative education experience, which may take the form of an industry-based work experience, support at a non-for-profit enterprise, or an entrepreneurial venture, based on the policies outlined below:

    • One semester of full-time employment or a minimum of 560 hours.
    • Two summer terms of full-time employment, where a summer term is at least 8 weeks or a minimum of 280 hours.
    • With Assistant Dean of Student Services approval, a study abroad experience may be used to satisfy 1 summer of co-op experience.